Local and national search engine optimisation are somewhat the same. But national SEO is not based upon trying to rank for certain geographic locations. It focuses more on getting a good rank for broader keywords. In addition, it is usually a lot harder to rank for national keywords because the competition is tougher.
There are numerous companies on the national and global levels that are trying to rank for the same keywords. Since it takes more effort to rank when it comes to national SEO, it is more expensive than local SEO. But it is worth it because you have the opportunity to get customers from all over the world, and this provides a bigger return on in investment.
Should You Worry about National SEO?
The Internet, faster transportation and recent technology makes it possible for you to communicate with people from all over the world. This applies to small, medium and large companies, and it is especially true for E-commerce businesses. Thus, if you have an E-commerce business, national SEO should be very important to you. Most online activity starts with a search engine, and you want your company to rank highly in these searches.
The Internet has completely changed the way that businesses compete for customers. It gives the average company plenty of exposure. Other forms of advertising such as radio ads, television ads and newspapers are not as effective these days. A company gets the most exposure by making sure that its website is better optimised than its competition. SEO is something that all companies should invest in and take seriously. It is the best way to make a company more visible than the competition. Today’s world is driven by technology, and companies need to keep up and make sure that they have a highly visible online presence.
How does National SEO Operate?
Companies not only have to optimise their websites, but they must also devise successful link building strategies. Good backlinks let search engines know that your website is trustworthy, and that it has an authoritative presence. This alsoallows you to know where your sales are coming from, which means that more marketing efforts should move in this direction.
Putting down Roots
We like to get to know your company, and this is why we want to perform a SWOT Analysis of your company. This tells us about your strengths and weaknesses. We can also use it to determine where there are opportunities and threats when it comes to your company’s online and offline brand. We will then give you a report that tells you about your company’s keyword rankings, web traffic and competition.
Implementing the Strategy
Once we come up with a viable marketing plan, we will concentrate on optimising your website, which involves monitoring content and inbound links. We will create a complete list of keywords, and determine how these keywords rank in local areas.
Maintaining your Site in the Future
Google likes to see websites with fresh content. When you don’t do anything to your website for a duration
of time, its ranking may drop. Search engine optimisation is long term, and this means that we must constantly monitor and create new strategies to keep your website high in search engine rankings.
We will continue to monitor your site and send you detailed reports.
Each company is different, and each will require different online strategies to make sure that it remains competitive. For example, every company has a different set of keywords that it wants to rank for in search engine results. This is why pricing is different for each of our clients.